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FAITH. STRUGGLE. BECOMING.

Why That Logo? | Lauren Marshall | 10/19/20

This is a special bonus episode! We will be talking with Lauren Marshall about the process of designing The Prodigal Journey logo. I hope that you can find a personal connection to the logo for your own life!

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Disclaimer: “Son Of Man” was used with permission at the time of recording.

00:00 - Why The Prodigal Journey logo matters

01:21 - Meet Lauren Marshall, the designer behind the logo

02:30 - The vision behind The Prodigal Journey

05:06 - How the branding exploration began

06:14 - Why the story comes before the design

07:23 - Understanding the Prodigal Son and the older brother

08:19 - How Tim Keller influenced the creative process

09:49 - Wanting God’s blessings instead of God Himself

12:54 - Why home is a relationship

13:38 - From identity and waywardness to hope and redemption

16:02 - How the lighthouse became the logo

17:24 - The original logo concept and the signet ring